To celebrate 90 years of Citroën and 120 years of the world
famous Eiffel Tower, the two are joining forces again, after 75
years, in a stunning display of ‘Créative Technologie’.
Every night for three months from 22nd October, a special
12-minute light show will take place on the Eiffel Tower - one
minute for each decade the ‘Iron Lady’ has stood proudly in the
heart of Paris.
At 8.00pm on 22nd October - to mark the first of these displays -
Citroën will be streaming live footage of the event from webcams
mounted in 10 new Citroën C3’s, which will be positioned at key
vantage points around the tower itself.
The footage will be broadcast at www.toureiffel.citroen.com,
and visitors to the site will be able to change viewpoints to take
in the display from all angles. As well as taking advantage
of the new C3’s sensational ‘Zenith’ windscreen, the webcam
pictures will be displayed in vertical 9:16 format - a revolution
for internet video.
The Zenith windscreen on the new C3 - Citroën’s latest model -
provides a driving experience like no other, with a huge glass
screen that soars above the heads of front occupants offering
unprecedented levels of visibility - perfect for admiring the full
height of the Eiffel Tower and the new light show in all its
glory.
Citroën and the Eiffel Tower enjoyed a historic partnership for
almost ten years between 1925 & 1934, when André Citroën had
the Company’s name displayed in lights on the iconic
structure. A total of 250,000 light bulbs and 600 kilometres
of electric flex were used to make the 30 metre high letters.
The spectacle was recorded in the Guinness Book of Records as the
world’s largest advertising sign. The illuminations were so
bright that Charles Lindbergh used the tower as beacon when coming
into land after his solo flight across the
Atlantic.